BrandingPreview

MACC

Branding

MACC is the NT Motor Accident (Compensation) Commission. After the sale of TIO, the MACC required its own standalone brand – that’s where our team came in.

The MACC scheme covers all Territorians and provides injury cover after a motor accident. The brand therefore needed to be sensitive but not sterile as well as easily accessible to a broad audience.

Through the careful consideration of colour, graphic elements, and a broad image library we developed an authoritative yet approachable voice for an institution that people can turn to in their time of need.

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