Chili Films Branding & Digital Strategy
Chili Films is a boutique media company, based in Alice Springs, Northern Territory. It was founded in 1989 by principal Penelope McDonald. Chili Films has a depth of experience in making programs for television and cinema release, as well as audio visual and print media for specific messaging across a range of government and community agencies. Chili Films offers extensive experience in working with the best creatives – producers, writers, directors and technicians; and its productions have won many awards in Australia and internationally.
Chili Films is proactively reviewing and enhancing its marketing activities to grow its clientele and revenue opportunities in the digital space. This includes development of a digital strategy and undertaking a refresh of the current brand identity to enhance its awareness and engagement with key target audiences.
Campaign Edge Sprout was engaged to assist with a refresh of thier exisiting branding and assets to appeal to and engage thier target audiences as a foundation for improving thier digital presence. This included a redesign of thier logo, audit of exisiting digital platforms, creation of a digital strategy and supply of new digital assets for use on social channels.
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