Darwin Turf Club
2021 Great Northern Darwin Cup Carnival
The Great Northern Darwin Cup Carnival is famed to be the biggest social and sporting event in the Northern Territory. Priming the dry season with eight days of top quality Northern Territory racing, fashions and events, this campaign has been developed and executed to align itself with similar major events such as Melbourne Cup Carnival.
Campaign Edge Sprout works as an extension to the Darwin Turf Club marketing team, and for the 2021 Great Northern Darwin Cup Carnival we delivered complete end to end event marketing collateral, from initial concept development, campaign photography, set design, press and digital advertising through to event day collateral such as merchandise, signage and a television commercial.
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