Darwin Motor Group

Consider Volkswagen

Looking to upgrade? Consider Volkswagen.

The initial rollout of a two-stage brand awareness campaign, Consider Volkswagen is a lead-in to the Win a Golf competition, and provides longevity after the competition has ended. The approach is a soft sell aimed to increase brand recognition, increase awareness and get back on the considered shopping list.

While the car giveaway is an effective way to get consumers attention, the longer running brand awareness campaign has been designed to convert awareness into purchases.

With custom shot photography of the iconic Nightcliff Jetty as the backdrop across all collateral, the style fits the global Volkswagen brand while still being relatable to local consumers. This campaign has been rolled out across billboards, press ads, social media, and a targeted digital campaign, and was used to wrap three different Volkswagen vehicles driving around Darwin during the campaign duration.