Association of Alcohol and other Drug Agencies NT

Your Choices. Our Support.

The Northern Territory offers many different types of drug and alcohol-related treatment. However, the concern of the Association of Alcohol and other Drug Agencies Northern Territory (AADANT) is that many of these resources are underused due to:

• The assumption that residential rehabilitation is the only path to recovery
• The stigma around the type of people who struggle with drug and alcohol-related issues
• The embarrassment of “being seen” accessing services in a small town

Campaign Edge Sprout worked closely with AADANT on the creative thinking, design and development of the Your Choices. Our Support.  campaign to communicate that every day people can have drug and alcohol-related issues and could benefit from the different types of support available.

The campaign imagery specifically features people from a wide range of demographics and highlights issues for which many may not consider seeking help. All collateral directs viewers to the AADANT online portal where visitors can access a range of services to help get them back on track.