Department of Primary Industries and Resources
Citrus canker is a contagious plant disease that affects the health of plants, and has been found in the Northern Territory.
This campaign was informed by a extensive community, industry and key stakeholder consultation undertaken by Campaign Edge Sprout. Also delivered was a comprehensive strategic and media plan that directed the creative into an engaging, non-government looking approach. We thank the department for being bold.
Whilst this was a Citrus Canker focused campaign, the approach was designed to be extended to other Biosecurity threats in the future, such as African Swine Fever.
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