Department of Primary Industries and ResourcesPreview

Citrus Canker

Department of Primary Industries and Resources

Citrus canker is a contagious plant disease that affects the health of plants, and has been found in the Northern Territory.

This campaign was informed by a extensive community, industry and key stakeholder consultation undertaken by Campaign Edge Sprout. Also delivered was a comprehensive strategic and media plan that directed the creative into an engaging, non-government looking approach. We thank the department for being bold.

Whilst this was a Citrus Canker focused campaign, the approach was designed to be extended to other Biosecurity threats in the future, such as African Swine Fever.

Department of Primary Industries and Resources Department of Primary Industries and Resources Department of Primary Industries and Resources Department of Primary Industries and Resources Department of Primary Industries and Resources Department of Primary Industries and Resources Department of Primary Industries and Resources

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