African Swine Fever is a contagious disease of pigs, and it will devastate Australia’s pork industry if it gets in.

This campaign was developed whilst working closely with the Department of Primary Industries and Resources to create awareness around what ASF is and the pathways to protecting the Australian pork industry. As part of the campaign, Campaign Edge Sprout animated a 30 second TVC, a suite of custom illustrations, provided a range of graphic templates and a style guide.

The look and feel is an extension of the Citrus Canker campaign that Campaign Edge Sprout developed for the department earlier in the year.

Design Process

Signage

Digital/Print