Darwin Motor Group

WIN A GOLF

The second stage of the brand awareness campaign, the Win a Golf competition, was used as a way to stand out and cut through the noise in a saturated car brand market.

Working with radio station Hot 100, participants had four weeks to win 20 keys. One of the keys was able to open the Golf Trendline at a live event.

The branding is strong and bold, with a minimal aesthetic, and adheres to the Volkswagen global brand guidelines. The campaign rollout included a TVC, radio advertising, press ads, a social media and targeted digital campaign, and the branded car driving around Darwin for the duration of the four-week competition.