Skilled migration is a competitive area to cut through nationally. It’s also very competitive in the worker attraction and retention space. The Territory has always been a transient place with lots of challenges so this campaign was never going to be easy.

The campaign was developed working closely with the team at Migration NT – Department of Industry, Tourism and Trade to create awareness around putting the Northern Territory in the consideration mix. A full suite of coms deliverables were created, Campaign Edge Sprout filmed and edited a 30 second TVC’s, a suite of outdoor billboards, web landing pages, provided a full suite of animated digital ads, templates, interviews, hero images and a style guide.

As part of the strategy, we presented three creative options and planned a staged campaign release that had a constant look and feel. This was decided as the appropriate approach because people enter the migration space at different points of their life. Some are career hungry, some looking for a sea change, change of pace or looking for a chance to work and explore.

The look and feel is fresh, the talent are real people who we screened and interviewed to be a good fit as brand ambassadors.

The campaign is scalable to an international market, extendable into seasonal targeted needs and offered long term value for the iNorthern Territory Government.

Web Design

Social

Signage