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Jacana Reliabill

Campaign

Jacana Energy acknowledge that their customers often struggle to manage their electricity costs due to the unpredictability of their electricity bills, particularly during the wet season. Reliabill is a new product that provides more predictability, more peace of mind and more control by allowing customers to pay the same amount toward their electricity bill every month.

Campaign Edge Sprout was engaged to deliver the campaign for this new product, including a website landing page, digital marketing graphics and media placement, copywriting and production of radio ads and TV scripts – including 3D character ‘Jac’ – and an EDM implemented into their system for send. And we did it all in 3 months.

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