The fabALICE Festival 2024 took Alice Springs by storm, embracing the town with an inclusive celebration of art, culture, and diversity. This year’s festival was a unique showcase of Drag, Family, and Cabaret events, bringing together artists, performers, and families from all walks of life to revel in the spirit of togetherness. At the heart of the fabALICE Festival 2024 was a resolute commitment to inclusivity. The festival aimed to create a safe and welcoming space where people of different backgrounds, genders, and identities could come together and feel celebrated. By hosting Drag, Family, and Cabaret events, the festival ensured that there was something for everyone, encouraging a sense of belonging and unity in the Red Centre.

Campaign Edge Sprout’s Creative Magic:
To capture the essence of the festival and spread the message of inclusivity, fabALICE Festival partnered with Campaign Edge Sprout to craft a visual identity that reflected the vibrant and diverse nature of the festival. Marketing strategies included a TVC showcasing snippets of colorful performances and heartwarming moments shared by festival-goers. The ad not only promoted the events but also conveyed the festival’s core values of acceptance and diversity. Print materials, including eye-catching posters and flyers, adorned Alice Springs and surrounding areas. The designs were bold, featuring a spectrum of colors, and prominently displayed the festival’s logo, inviting people to be part of the joyous celebration.

Social Media Content:
Campaign Edge Sprout took the festival’s message of inclusivity to social media, crafting engaging content that resonated with diverse audiences. Hashtags like #fabALICE2024 and #CelebrateDiversity trended, sparking conversations and building excitement.

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