As part of the Labor Government’s election commitment to further propel tourism in the Northern Territory, Tourism NT engaged Campaign Edge Sprout to create a series of informational fact sheets promoting the NT as a world class arts and cultural destination. This was implemented by creating an Arts Trail of the NT’s current art galleries, museums and keeping places.

Grouped into regions (Alice Springs, Arnhem Land, Darwin and Tiwi, Kakadu, Katherine, Uluru), Campaign Edge Sprout wrote and designed six individual fact sheets based around the idea of a ‘trail’, showing visitors what arts attractions are in each region, and including any additional tours and events. These fact sheets were uploaded to the Arts Trail website and are available to download by visitors to the Territory.

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