Dee is the ECD and a founding partner of Campaign Edge.

She is an award winning creative who has worked on some of Australia’s largest brands in almost every category including FMCG, banking and finance, health and education. She was also the Creative Director for the 2022 Australian Labor Party election win.

She is one of Australia’s leading campaign strategists and effectively uses creativity as a tool to persuade an audience.

She is a panellist on Gruen and The Drum (ABC TV) and appears on The Latest and Sunrise (CH7). She is also the author of The Hard Sell (MUP 2014), as well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017). She is on the board of Per Capita and Australians for Mental Health.

Her attention to detail is woeful. She can’t remember faces. And she has the attention span of a 3 year old. But apart from that, she’s quite good at what she does.

linkedin.com/in/dee-madigan-73521318/