Tourism NT Itineraries

Tourism NT

Campaign Edge Sprout worked closely with Tourism NT to increase SEO on Tourism NT’s consumer facing website by writing itineraries/articles specifically for shorter stays in Darwin, and highlighting key words and content.

The brief included writing itineraries and articles consistent with the tone of voice on northernterritory.com with activities that visitors could
complete in 1 day.

We researched the topics, wrote the copy, uploaded the content to Tourism NT’s CMS via Gathercontent, added formatting to headings and body copy, added hyperlinks where appropriate, sourced and selected suitable images to portray the products listed in the copy, and provided “alt” text and captions for each image.

The articles can be viewed via the following links:

A day of culture in Darwin City
 
A day of heritage in Darwin

A day of wildlife and nature

Darwin City walking highlights
 
A day of adventure

A day of luxury

A day of military in Darwin

Local’s Tips: Darwin City
 
Top 10’s Guide to Darwin City
 
Darwin City Food Highlights